• It’s true. Dominoes Pizza is bringing back the “Noid.” Here are the bizarre stories behind other famous mascots.
• Have you heard about DefCon in Vegas? Scaaaary. An entire conference dedicated to best practices in hacking. Listen to the unnerving NPR story here.
• A fascinating look at the life of stray shopping carts.
• We want one! Lamps that look like gigantic cherries.
• Fido in the 18^th century? Amazing pet portraits by Andrew Pinkham that defy time.

People are busy. Really busy. Especially today, with the added
demand for attention created by the worldwide web. Savvy businesses understand that their company’s website has only a few moments to grab visitors before they click away to the next online destination.

Why not consider video?

Video can engage viewers in a dynamic way. It can enliven your homepage, be posted on YouTube, Facebook and Twitter, and reach specifically targeted groups via email.

We helped our client, RMI, a leading 504 Loan provider in Missouri, Illinois and Kansas, create an online video to show businesses how to grow and succeed with an SBA 504 Loan.

Yeah, but what’s a 504 Loan?

Exactly. RMI needed a simple way to tell potential customers about
504 Loans and address some of the questions people might have about the loan process. Just as important, we wanted the video to give potential customers some insight on working with RMI.

We accomplished both by using interesting visuals, bright colors, and an engaging script. It’s a fast-paced, easy-to-understand overview that’s entertaining to boot. The video punches up the presence of the RMI homepage, serves as a valuable resource for RMI’s various audiences and partners, and is a great way to introduce the company during face-to-face meetings and conferences.

Combine a video with a coordinated campaign, and you’ve got a powerful marketing tool that packs some serious punch.

Let us show you what video can do for your company.
Talk to VANGEL today.

VANGEL is proud to announce that our work has again been honored in this year’s 32nd Annual Telly Awards competition! (Our TV campaign for First Chance for Children also won a Telly this year.)

This time the Telly goes to two 30-second television ads we created for GetAbout Columbia, the Federal Highway Administration’s Nonmotorized Transportation Pilot Program in Columbia, Missouri.

The TV ads were part of a comprehensive public education campaign promoting walking and biking. As with all of the marketing materials we developed for the campaign, the TV commercials embodied the the GetAbout Columbia brand—upbeat, inclusive, and fun.

In the first spot, we touted the benefits of walking and biking by creating an original GetAbout Columbia song. We then enlisted the help of The Vision Factory to bring the brand to life through animation.

The second TV ad was part of a multi-media “Roll Together” campaign. By combining animation with video footage of Columbia streets, (shot by Boxcar Films), this spot reminds everyone—both car drivers and bicyclists alike—that following the rules of the road and simple courtesy are key to sharing the streets safely.

We’re extremely proud of the work we did for the GetAbout Columbia project. (See more here.) That’s because we know that a walkable, bikeable community is good for us all.

Do you have a product, service or initiative that you’re looking to brand in a memorable way? Give VANGEL a call.

Did you make it to the Columbia Chamber of Commerce Chamberopoly event at the Whiskey Wild Saloon?
We did. What fun!

Despite the challenges of a different location and an entirely new theme for their annual fundraiser (it was previously known as the Twilight Cruise), the folks at the Chamber made sure Chamberopoly was a rockin’ good time and saw a great turnout.

VANGEL was proud to be the Chamber’s marketing partner.
We created a multi-media campaign to introduce the Chamberopoly theme and generate excitement for the event. The components were designed to create a sense of fun, conjure up memories of playing games as kids, and establish an identity for the event.

Here are a few examples.

Save the Date Email

Print Ad

As with everything we do at VANGEL, the materials are creative, consistent and compelling. It’s just how we roll. Give us a call today and let us make sure your company’s marketing efforts can say the same.

Okay, so it’s been a while since we’ve posted our favorites from the worldwide web. What can we say? We’ve been busy. But as of today, VANGEL Links We Love is back online. (Oh, Allison and Julie would be so proud.)

• Ever wonder what your favorite album would look like as a book? These are so brilliant.

• It’s a dog eat dog world out there, and yes, Denver is most definitely guilty. Check out this awesome canine interrogation.

• What do we love more than fonts? Tables MADE from fonts.
It’s alphanumeric furniture, baby!

• It’s Bike, Walk & Wheel Week here in Columbia, Mo. Tomorrow is FREE breakfast day, so get your lazy self up in the morning and walk or bike to a breakfast station near you.