Recently, our client Little Dixie Construction converted an empty factory into a state-of-the-art green building for IBM’s Delivery Center in Columbia, Mo. VANGEL was proud to create educational signage throughout the building to highlight its green design, construction and silver LEED certification.

Here’s what the site looked like before.

And here is the building after Little Dixie worked their magic.

Little Dixie and IBM tapped VANGEL to develop informational graphics to educate employees and visitors about the building’s green features.

Our first step? Dumpster diving.

In the spirit of reduce/reuse/recycle, we visited the IBM job site to scout for construction debris.

Lucky for us, our Italian intern Carlo had come along. He volunteered to scale a construction dumpster and haul out a primer-gray, 8-foot electrical door panel. His fine Italian sweater may not have survived, but he can proudly say he got his hands dirty on the job in America. (Ti ricordi, Carlo?)

Here is the metal panel.

With the basis of a cool sign in hand, we enlisted the crew at SignsNow, for a plexiglass panel we would use to tell the building’s green story. The two pieces were then joined and mounted on the wall at IBM.

Next, we needed a way to maintain awareness throughout the massive building. The solution was a series of 12” x 12” plexiglass pieces that feature 3-dimensional items illustrating the building’s green features.

Simple and intriguing, the pieces also serve as “objets d’art” at IBM. There’s nothing like a chunk of concrete, an elephant, or a beer bottle sliced in half (thank you Village Glassworks) to get people talking.

VANGEL is proud to have been a part of this innovative LEED project. Ever wondered what creative, compelling ideas could do for your office space? Try dumpster diving.

Or give VANGEL a call.

People are busy. Really busy. Especially today, with the added
demand for attention created by the worldwide web. Savvy businesses understand that their company’s website has only a few moments to grab visitors before they click away to the next online destination.

Why not consider video?

Video can engage viewers in a dynamic way. It can enliven your homepage, be posted on YouTube, Facebook and Twitter, and reach specifically targeted groups via email.

We helped our client, RMI, a leading 504 Loan provider in Missouri, Illinois and Kansas, create an online video to show businesses how to grow and succeed with an SBA 504 Loan.

Yeah, but what’s a 504 Loan?

Exactly. RMI needed a simple way to tell potential customers about
504 Loans and address some of the questions people might have about the loan process. Just as important, we wanted the video to give potential customers some insight on working with RMI.

We accomplished both by using interesting visuals, bright colors, and an engaging script. It’s a fast-paced, easy-to-understand overview that’s entertaining to boot. The video punches up the presence of the RMI homepage, serves as a valuable resource for RMI’s various audiences and partners, and is a great way to introduce the company during face-to-face meetings and conferences.

Combine a video with a coordinated campaign, and you’ve got a powerful marketing tool that packs some serious punch.

Let us show you what video can do for your company.
Talk to VANGEL today.

VANGEL is proud to announce that our work has again been honored in this year’s 32nd Annual Telly Awards competition! (Our TV campaign for First Chance for Children also won a Telly this year.)

This time the Telly goes to two 30-second television ads we created for GetAbout Columbia, the Federal Highway Administration’s Nonmotorized Transportation Pilot Program in Columbia, Missouri.

The TV ads were part of a comprehensive public education campaign promoting walking and biking. As with all of the marketing materials we developed for the campaign, the TV commercials embodied the the GetAbout Columbia brand—upbeat, inclusive, and fun.

In the first spot, we touted the benefits of walking and biking by creating an original GetAbout Columbia song. We then enlisted the help of The Vision Factory to bring the brand to life through animation.

The second TV ad was part of a multi-media “Roll Together” campaign. By combining animation with video footage of Columbia streets, (shot by Boxcar Films), this spot reminds everyone—both car drivers and bicyclists alike—that following the rules of the road and simple courtesy are key to sharing the streets safely.

We’re extremely proud of the work we did for the GetAbout Columbia project. (See more here.) That’s because we know that a walkable, bikeable community is good for us all.

Do you have a product, service or initiative that you’re looking to brand in a memorable way? Give VANGEL a call.

Did you make it to the Columbia Chamber of Commerce Chamberopoly event at the Whiskey Wild Saloon?
We did. What fun!

Despite the challenges of a different location and an entirely new theme for their annual fundraiser (it was previously known as the Twilight Cruise), the folks at the Chamber made sure Chamberopoly was a rockin’ good time and saw a great turnout.

VANGEL was proud to be the Chamber’s marketing partner.
We created a multi-media campaign to introduce the Chamberopoly theme and generate excitement for the event. The components were designed to create a sense of fun, conjure up memories of playing games as kids, and establish an identity for the event.

Here are a few examples.

Save the Date Email

Print Ad

As with everything we do at VANGEL, the materials are creative, consistent and compelling. It’s just how we roll. Give us a call today and let us make sure your company’s marketing efforts can say the same.

There’s real power in a partnership… We learned this lesson in more ways than one with Columbia Water & Light.

When Columbia Water & Light asked us to create a strong, engaging presence for their Energy Efficiency Programs— one that customers could relate to and connect with—we said, “Sign us up!”

Based on focus group findings and conversations with Water & Light staff, we found that most people have a pretty positive approach to energy efficiency.  They want it to be simple and to save them money.  And, they understand that a mutually beneficial relationship between the customer and the utility is a good thing.  Everyone wins when the responsibility of energy efficiency is shared.

So, we came up with: You and Columbia Water & Light: it’s a Powerful Partnership.

The concept allows customers to feel they’re part of something significant—a collective experience of environmental accountability. Print ads, web ads, radio, TV and a designated website empower customers with simple actions they can take to save money.

And it’s worked.  The number of participants in the city’s Energy Efficiency Programs has doubled, sometimes even quadrupled, in the last year.

Saving money and saving energy: it’s a partnership that’s worth continuing.

Learn more at: www.columbiapowerpartners.com.