People are busy. Really busy. Especially today, with the added
demand for attention created by the worldwide web. Savvy businesses understand that their company’s website has only a few moments to grab visitors before they click away to the next online destination.

Why not consider video?

Video can engage viewers in a dynamic way. It can enliven your homepage, be posted on YouTube, Facebook and Twitter, and reach specifically targeted groups via email.

We helped our client, RMI, a leading 504 Loan provider in Missouri, Illinois and Kansas, create an online video to show businesses how to grow and succeed with an SBA 504 Loan.

Yeah, but what’s a 504 Loan?

Exactly. RMI needed a simple way to tell potential customers about
504 Loans and address some of the questions people might have about the loan process. Just as important, we wanted the video to give potential customers some insight on working with RMI.

We accomplished both by using interesting visuals, bright colors, and an engaging script. It’s a fast-paced, easy-to-understand overview that’s entertaining to boot. The video punches up the presence of the RMI homepage, serves as a valuable resource for RMI’s various audiences and partners, and is a great way to introduce the company during face-to-face meetings and conferences.

Combine a video with a coordinated campaign, and you’ve got a powerful marketing tool that packs some serious punch.

Let us show you what video can do for your company.
Talk to VANGEL today.

VANGEL is proud to announce that our work has again been honored in this year’s 32nd Annual Telly Awards competition! (Our TV campaign for First Chance for Children also won a Telly this year.)

This time the Telly goes to two 30-second television ads we created for GetAbout Columbia, the Federal Highway Administration’s Nonmotorized Transportation Pilot Program in Columbia, Missouri.

The TV ads were part of a comprehensive public education campaign promoting walking and biking. As with all of the marketing materials we developed for the campaign, the TV commercials embodied the the GetAbout Columbia brand—upbeat, inclusive, and fun.

In the first spot, we touted the benefits of walking and biking by creating an original GetAbout Columbia song. We then enlisted the help of The Vision Factory to bring the brand to life through animation.

The second TV ad was part of a multi-media “Roll Together” campaign. By combining animation with video footage of Columbia streets, (shot by Boxcar Films), this spot reminds everyone—both car drivers and bicyclists alike—that following the rules of the road and simple courtesy are key to sharing the streets safely.

We’re extremely proud of the work we did for the GetAbout Columbia project. (See more here.) That’s because we know that a walkable, bikeable community is good for us all.

Do you have a product, service or initiative that you’re looking to brand in a memorable way? Give VANGEL a call.

Did you make it to the Columbia Chamber of Commerce Chamberopoly event at the Whiskey Wild Saloon?
We did. What fun!

Despite the challenges of a different location and an entirely new theme for their annual fundraiser (it was previously known as the Twilight Cruise), the folks at the Chamber made sure Chamberopoly was a rockin’ good time and saw a great turnout.

VANGEL was proud to be the Chamber’s marketing partner.
We created a multi-media campaign to introduce the Chamberopoly theme and generate excitement for the event. The components were designed to create a sense of fun, conjure up memories of playing games as kids, and establish an identity for the event.

Here are a few examples.

Save the Date Email

Print Ad

As with everything we do at VANGEL, the materials are creative, consistent and compelling. It’s just how we roll. Give us a call today and let us make sure your company’s marketing efforts can say the same.

VANGEL has been named a winner in this year’s 32nd Annual Telly Awards competition. Our firm was honored for two 30-second television ads created for First Chance for Children, a Columbia nonprofit dedicated to building an early education system that helps every child arrive at kindergarten ready to succeed.

The Telly Awards is a national competition that recognizes outstanding local, regional and cable TV commercials as well as the finest video and film productions.

To read about the strategy behind the First Chance for Children campaign, click here.

Thanks again to everyone involved with this project: the wonderful folks at First Chance for Children, the talented gang at Boxcar Films, and our fabulous local actors.

It’s Friday, and here in VANGEL-land, that means many of us have adult beverages on the brain. Well okay, if we’re being totally honest, that kind of thinking isn’t just limited to Fridays.

This week we’ve been passing around several funny ads, and all of them just happen to be alcohol-related.

So put your feet up and grab a refreshment,* and check out some of the things we’re loving this week:

*VANGEL does not encourage on-the-job drinking, unless of course it’s Friday.

Bundaberg Rum Commercials
Kevin found this hilarious TV spot from Australia:

Don’t miss the follow-up Apology and Apology Apology videos!

Kahlua “Delicioso” Campaign
Props to Shannan for finding these gems:

Miller Lite Radio
The “Original Lite Beer” has some brilliant radio spots airing right now. Unfortunately we can’t embed them here or link directly to them, but click here to visit the Miller site, and then select “All Radio” from the drop-down menu. We particularly like the “Fresh vs. Stale” spot. You can also check out the transcripts of each ad here.

Have you seen or heard anything we should add to this list? Let us know in the comments.

Cheers!